One of the best ways to brand yourself as a real estate agent is to differentiate yourself. People have plenty of agents from which to choose. So, what makes you different?
The National Association of Realtors claims to have more than one million real estate agents as members. This conveys the stiff competition real estate agents face in the marketplace.
Clients have plenty of options when choosing an agent to buy or sell a property.
Most purchasers and sellers make decisions based on relationships with real estate agents and not the company they represent.
Therefore, it is important to build your digital brand as a real estate agent to foster better relationships with potential clients. So how do you stand out?
It’s not about making the deal — it’s about the future relationship, not selling in the moment
– Michele Kleier
Branding yourself as a real estate agent in the digital age is essential for success. Today, the process of buying property is not made by checking newspaper listings.
Digital technology has changed the way in which the market searches for and purchases property.
Particularly, the “Generation Y” homebuyers are doing their home searching online or through a mobile device before reaching out to an agent.
Your objective should be to have an appealing digital brand that converts these type of leads into clients.
Your digital brand will also convey that you are comfortable using new technology to communicate—especially through email or text messages.
Overall, when you brand yourself as a real estate agent, it is crucial to weave technology into your offerings so you can effectively communicate with a growing segment of homebuyers.
How to Brand Yourself as a Real Estate Agent
If you’re looking to step up your digital branding efforts, try these tips below.
Understand Your Clients
It is important to define your target clients and figure out what drives them to take action. Consider collecting demographic information such as their age, gender, personality, and profession.
Then identify their pain points and how you can solve them better than competitors.
Having a mobile presence is imperative for any real estate agent in the world today.
So what will make them pick you? Creating an interactive website with information potential home buyers want is an important key to success in attracting potential home buyers.
Having a social media presence is a must, especially if you are targeting first-time home buyers. First-time home buying is a process that is visible on the timelines of many social media accounts.
People will post their dream homes, showcase their property renovations, and like/share real estate content.
These engagements are breadcrumbs that will lead you to a new client. If you are active on social media, you can help to alleviate any of the challenges that person has while searching for or purchasing a home.
To brand yourself as a real estate agent, you must have a consistent and compelling image, share your success stories, your curated and self-published content, and client testimonials.