Bharti Airtel plans to soon enter the home automation or smart home segment with its Internet of Things (IoT) and machine automation solutions in a move aimed at expanding its revenue base, allowing users to control elements such as lighting, heating, air conditioning, music and security systems through smartphones.
Home automation is an area that offers retail customer use cases such as quad play — broadband, fixed line, wireless, DTH. There are millions of homes and an opportunity waiting to be ceased.
Nearly 90% of the Indian market is consists of apartment and developer projects, while the balance is consists of independent homes and villas.
Geographically, the market is still metros centric, with Delhi, Mumbai, Pune and Bengaluru accounting for 80-90% of the market.
The key use cases in home automation include heating, ventilation, air conditioning, lighting, entertainment and safety including CCTV and alarms.