Trulia, the real estate brand that’s part of Seattle-based Zillow Group, is rolling out a news feed in its app that mimics Facebook’s classic style.
Unlike the Zillow brand’s app, Trulia is betting on this social media-inspired style of casual scrolling as a way to engage users with its content. Trulia is rolling out the feature in its For Sale and Rentals apps on iOS and Android.
Using the app, house hunters can see updates on changes in the price or status of homes they’re following in their feed. The feed also recommends homes based on location.
In addition to personalized recommendations, Trulia’s feed has original content from in-house experts, like articles on real estate data, reports, and analysis.
“We’ve seen a big shift in how people search for homes, with many starting their search on their mobile phones,” Trulia said in a blog post announcing the feed. “House hunters today are often looking up homes as they visit open houses, or powering up our apps to see what’s on the market currently near them when they’re out and about … This makes it all the more important to provide you with a personalised search experience on mobile.”
2) THE MESSENGER BOT
The competition for available rentals in Seattle is heated, so it can’t hurt to add another tool to your search routine. Trulia thinks its new Facebook Messenger bot will help consumers move fast on a desired place to live by offering daily updates on listings that match their criteria.
The bot makes it easy to search for properties in any location with basic commands. It immediately returns a list of 10 properties that just hit the market while giving users the option to subscribe to daily updates — which will mean 10 listings delivered each day at the same time.
Messenger offers an assortment of settings to opt out of updates and control other characteristics of the bot search, Trulia says.
High-level details about a property — including address, neighborhood summary, price, number of bedrooms and baths — are shown if the user chooses to view that right in Messenger. Otherwise, it’s possible to click through to Trulia’s mobile site.
3) TRULIA ON APPLE TV
Trulia says rental searches are just the beginning, and the company is excited about the potential for increased real estate search options down the road.